As expected, the Over 200 Pound class and the overall Mr. Olympia title was awarded to the inevitable champion Schwarzenegger. Lou Ferrigno was considered a sure thing but was ultimately no match for Arnold at his peak. The misaligned “sport” of Bodybuilding would be treated with both curiosity and respect by assigned reporter Richard W. Johnston as he investigated the growing popularity of this cult-like activity. Arnold projected star quality to the audience and judges as brightly as a spotlight directed toward them. “You know, it’s amazing,” Schwarzenegger says over eggs with his competitor. Writer Charles Gaines and photographer George Butler also attended the 1974 Mr. Olympia. At 6’5” and weighing 260 pounds, they expected Big Louie to give Schwarzenegger the challenge previously presented by former champ Sergio Oliva. The 1974 Mr. Olympia was Arnold’s farewell competition so he was sure to be in the best shape of his life. As he stood on stage posing with his trophy alongside Joe Weider and Lou Ferrigno, Arnold was at his absolute peak. A Rule Change Gives Franco an Edge of His Own, The Austrian Oak Poses on Stage for the Last Time, President Nixon was forced to resign in the wake of the Watergate scandal, Hank Aaron beat the beloved Babe Ruth’s home run record, Frustrated motorists waited hours in line to fill up their cars with gasoline, A crazy new phenomenon called “streaking” was in. Please use any of the following browsers to make, Mr. Olympia 1974: The Final Showdown of Arnold & Lou. The 1974 Mr. Olympia was the first year where the general public started to take notice of bodybuilding. Arnold Schwarzenegger, the reigning Mr. Olympia, was about to defend his title for the fifth and final time that very weekend. instructions how to enable JavaScript in your web browser, The Public is Introduced to a New “Sport”. Team April 25, 2017 Arnold Schwarzenegger’s calculated use of psychological warfare is perhaps best displayed in the bodybuilding documentary “Pumping Iron,” which shows him having breakfast with competitor Lou Ferrigno and Ferrigno’s parents. Unfortunately, Lou had over-dieted for the 1974 Mr. Olympia and did not present the dominating mass shown by the confident Schwarzenegger. It also gave him the rare opportunity to see the King of the sport do his thing on the posing platform. Franco had his hands full in winning this newly created division, however. If you’re just tuning in, we’ve been recapping each year from the beginning of the Mr. Olympia competition. The media brought attention to the sport through Sports Illustrated and Muscle Builder/Power Magazine. Johnston attended the 1974 Mr. International contest, held at the Embassy Auditorium in Los Angeles that summer, to get a feel for what bodybuilding was all about. It was obvious to even a novice observer that Arnold had more muscle mass and diamond-hard quality to his physique than his younger opponent did. This year, he would at least be able to claim the crown of “Under 200 Pound Class Mr. Olympia”. After years of domination in the bodybuilding world, Arnold had defeated all the top champions of the sport several times over.

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