After placing the order, customers are to pull up to a window at the specified pickup time, allowing them to pick up orders without leaving their car. Guess what, everyone. "Use the app to order, it's usually quicker except during rush periods on the weekend. The brand will also be introducing Chipotle Rewards nationwide. Powered and implemented by Interactive Data Managed Solutions. Customers will be able to place their order through the Chipotle mobile app or via website, then pick it up in the Chipotlane, all without ever having to leave their car. ... (with plans to add them to all locations by the end of the year) and ramping up delivery. Browse all Chipotle Mexican Grill restaurants in PA to enjoy responsibly sourced and freshly prepared burritos, burrito bowls, salads, and tacos. Chipotle has plans to open "a few dozen" Chipotlanes at new locations according to Niccol. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. Terms & Conditions. Offers may be subject to change without notice. World’s vaccine testing ground deems Chinese COVID candidate ‘the safest, most promising’, Can Trump close the gap and win in November? However, don't expect your local Chipotle to add a drive-thru onto the side of its building — because it probably won't happen like that. The focus on takeout, digital orders and overall innovation since Niccol took over the CEO reigns at Chipotle is likely a contributing factor to the restaurant's highest growth in six quarters. According to executives, adding the Chipotlanes helps boost both digital orders and overall orders. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. Chipotle Stocks Jump 10%, Plans 'Modest' Price Increase, Chipotle CEO Plans Marketing Blitz, Closing Up To 65 Stores, EU Trade Chief Urges UK To Return To Brexit Negotiating Table, Machines Will Destroy Millions Of Jobs In Coming Years, But Create Just As Many, Report: Breonna Taylor Jury Given No Option To Pursue Charges Beyond Wanton Endangerment, NFL Analyst Explains Military Flyover Criticism, Microsoft’s Azure To Be Connected To SpaceX’s Starlink Satellite Internet, The Possibilities AND the Pitfalls of Remote Work, 10 Of America's Top CEOs Talk with IBT's Social Capital About How To Be Authentic. I'm a freelance food writer, second-generation Mexican-American, and California native living and writing down south in Atlanta, Georgia. The biggest stories in fast food, shopping, and more. Chipotle's drive-thru in San Antonio, Texas. The rollout of the lanes for mobile orders in 2019 comes as Chipotle is doubling down on digital sales. All Rights Reserved, This is a BETA experience. Last year some Starbucks baristas said mobile ordering was cutting into their tips (users typically can set their tip percentage right in the app when placing an order, but may simply choose not to for whatever reason). In the most recent quarter, digital sales grew 65.6%, accounting for 12.9% of the chain's sales, the company reported on Wednesday. As of May 2018, there were already five up-and-running drive-thru Chipotle locations for mobile orders only. For event catering, food for friends or just yourself, Chipotle offers personalized online ordering and catering. © 2020 Fortune Media IP Limited. Reliance on technology — in the service industry especially — typically has some kind of human toll. In other words, you'll soon be able to grab your go-to lunch without getting out of your car — or more importantly, without waiting in those wrap-around-the-store lines. ", Customers are instructed to drive "straight ahead to burrito bliss. Niccol explained that Chipotlanes functioned essentially as drive-thrus, with the major difference being that customers needed to place their orders on the Chipotle app or on an online form. "Arguably, it will be the fastest way to [get] Chipotle — going through the Chipotlane," Niccol said. FORTUNE may receive compensation for some links to products and services on this website. The drive-up area will be for customers who ordered online or on the app only. Late on Wednesday, the company saw a 10 percent surge in its stock price and an uptick in shares by almost 50 percent. And there are two parking spots available in case someone shows up … Here’s what data from betting sites suggests, Stimulus update: What to expect if the White House doesn’t meet Pelosi’s 48-hour deadline, The polls are wrong. According to Business Insider Intelligence reports, mobile app and smartphone food orders will make up nearly 11% of restaurant sales in quick-service. Opinions expressed by Forbes Contributors are their own. In other words, forget about rolling up to the drive-thru and spending five minutes ordering your meal; it won't work like that. On Wednesday, CEO Brian Niccol said on a call with investors that Chipotle planned to open "a few dozen more" mobile-order pickup lanes, called "Chipotlanes." Some restaurant owners complained of "operational headaches behind the scenes" when dealing with apps, which require hardware and software as well as the employees who know how to work both. © 2020 Forbes Media LLC. If one of 'em does, get your phone out, download Chipotle's mobile app, and order your takeout meal. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell My Info | Ad Choices  Chipotle has announced plans to open dozens more of its "Chipotlanes," the chain's unique take on the drive-thru. as well as other partner offers and accept our. As you could imagine, it's expected to expedite the entire pickup process — and that means you'll have so much more time to enjoy your burrito during your midday lunch break. In other words, cross your fingers that a Chipotlane-driven store (no pun intended) will pop up in your neighborhood. Quotes delayed at least 15 minutes. In its most recent quarter, the restaurant reported a 65.6% growth in digital sales, which make up 12.9% of the restaurant's overall sales. "Arguably, it will be the fastest way to [get] Chipotle — going through the Chipotlane," Niccol said. The U.S. presidential race is a near dead heat, this A.I. Chipotle's new "Chipotlane" drive-thru locations, orders their meal via Chipotle's app beforehand, it's expected to expedite the entire pickup process, "will be the fastest way to [get] Chipotle. That's pretty impressive, don't you think? Browse all Chipotle Mexican Grill restaurants in the United States to enjoy responsibly sourced and freshly prepared burritos, burrito bowls, salads, and tacos. The fast-casual restaurant chain has been testing what it calls the "Chipotlane." "Arguably, it will be the fastest way to get Chipotle — going through the Chipotlane," he said. It's about to get a lot easier to get your beloved burrito bowls, because Chipotle's new "Chipotlane" drive-thru locations are reportedly on their way. It's about to get a lot easier to get your beloved burrito bowls, because Chipotle's new "Chipotlane" drive-thru locations are reportedly on their way. "Arguably, it will be the fastest way to [get] Chipotle — going through the Chipotlane," Niccol said. The Washington Township location opened Tuesday, while the Somers Point spot opened last month, according to a statement. Chipotle Mexican Grill CEO Brian Niccol announced on a call with investors earlier this month that the Mexican-inspired burrito joint would be introducing drive-thru "Chipotlanes." Typically, orders are prepared five minutes early, just in case. Additionally, Niccol said the Chipotlanes could allow Chipotle to experiment with different types of stores, potentially including those more focused on takeout. Convenience and quick service? There's nothing wrong with that, and the outcome will be just as delicious. Whether you call it a drive-thru or a "Chipotlane," Arizona is now home to one of Chipotle Mexican Grill's new pick-up lanes. Chipotlanes helps boost both digital orders and overall orders. A leading-edge research firm focused on digital transformation. If you're hoping for Chipotle convenience in your future, you can look forward to the new pickup option. Chipotle already has added Chipotlanes in 10 US locations . Last year was also its recorded best fiscal year since 2013. Market data provided by Interactive Data. Chipotlanes could mean even bigger returns as the appeal of not having to even speak your order into a drive-thru speakerbox could hold the interest of millennials (a demographic who is "all in" on mobile app ordering), and even some consumers with speech impediments. Chipotle already has added Chipotlanes in 10 US locations. I cover all facets of…. Ten Chipotlane locations already exist in the U.S, with the planned new locations as part of a larger rollout. The publication reported that Niccol spoke about the Chipotlanes during a phone call with investors on Wednesday, Feb. 6, where he apparently admitted that "a few dozen more" Chipotlane locations would be tested throughout 2019. Mobile app orders from fast food, fast casual and even some sit-down restaurants like IHOP and Applebee's Bar & Grill have increased in recent years.

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