Action Alerts PLUS is a registered trademark of TheStreet, Inc. The company has continued to have that arrogance straight through its post E.Coli outbreak period.

Chipotle About 10 days into officially being CEO of Chipotle (CMG) - Get Report, former Taco Bell head Brian Niccol is wasting no time cleaning house. Niccol takes pride in leading a purpose-driven brand offering extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them.

Built in 1964, the two-story home … He also created a people-centric innovation culture that has been recognized throughout the industry.

Chipotle CEO Brian Niccol plans to close up to 65 underperforming locations and to bring more discipline to the restaurant chain. Brian R Niccol is Chief Executive Officer at Chipotle Mexican Grill. (UAA) - Get Report after a tough time, Chipotle still thinks it's the only fast-food player on the planet. Below are several excerpts from that op-ed.

Prior to joining Chipotle, Brian Niccol was at Taco Bell from 2011 and served as CEO from January, 2015 and president from 2013 to 2014.

Additionally, his innovation in digital with on-line and mobile app ordering was industry leading during his time in the business. Brian Niccol married his wife, Jennifer in 2001. He is also on the board of Harley-Davidson, Inc. Mr. Niccol previously occupied the position of Chief Marketing Officer at Yum! Brands, Inc. Chief Executive Officer for Taco Bell Corp. and Vice President-Strategy at Pizza Hut LLC (both are subsidiaries of Yum!


On Feb. 14, we wrote an op-ed for our sister publication RealMoney on the need for Niccol to clean house immediately. Brian Niccol is a married man and shares three children with his wife. Brian Niccol’s first year at the helm of the fast-casual burrito chain came with a $33.5 million pay package, according to Securities and Exchange Commission documents filed Friday. Niccol began his career at Procter & Gamble where he spent 10 years in various brand management positions. Instead of humbling up like an Under Armour
He transformed Taco Bell into a social media leader and revolutionized its digital approach through mobile ordering and payment across their 7,000 restaurants. He has been allowed to stay too long given his mixed performance and deserves a good part of the blame for Chipotle's margin downtrend. The struggling burrito and salad bowl player canned chief marketing officer Mark Crumpacker on Wednesday. The overhaul includes new menu items, a … This comes from someone who has obsessively followed Chipotle for years, first as an analyst and then as a reporter. Moreover, Chipotle's crisis management communications during the E.Coli outbreak were terrible -- it never regained the narrative, it was as if the company was operating on a different planet.".

(CMG) - Get Report , former Taco Bell head Brian Niccol is wasting no time cleaning house. "CLEAN HOUSE in the executive ranks, and do it quickly. Because when times get bad (as they did at Chipotle), it sets up the company for all sorts of attacks (Wall Street, media, etc.). He is passionate about Chipotle’s purpose of Cultivating a Better World and bringing a truly unique dining experience to consumers. He holds an undergraduate degree from Miami University (OH) and an MBA from The University of Chicago Booth School of Business. Prior to Taco Bell, Niccol held leadership roles at Pizza Hut, including vice president of strategy, chief marketing officer, and general manager. The pay package came during a year in which Wall Street largely cheered the former Taco Bell CEO’s arrival—Chipotle stock soared nearly 50% and has only kept going since.

Crumpacker is Steve Ells' boy, and has failed at reviving the brand after the E.Coli crisis. He resides in Newport Beach with his beloved wife and three children.

Chipotle's new CEO Brian Niccol is wasting no time in cleaning house, already cutting ties with the company's controversial marketing chief. He led the brand strategy and positioning that achieved record transactions and market share. Prior to joining Chipotle, Brian Niccol was at Taco Bell from 2011 and served as CEO from January, 2015 and president from 2013 to 2014. After giving Crumpacker his pink slip, Niccol should consider cleaning house in the communications department. Currently, Brian R. Niccol is Chairman & Chief Executive Officer at Chipotle Mexican Grill, Inc. Brian Niccol, the chief executive of fast-food chain Taco Bell Corp., has sold his home in Laguna Beach for $3.375 million. Jennifer, Brian Niccol’s wife gifted him with their first child in 2005 after four years of their marriage.

See Brian R Niccol's compensation, career history, education, & memberships. Niccol’s pay package included …

This house cleaning should start with Chipotle's controversial marketing executive Mark Crumpacker. Niccol serves on the Board of Governors for the Boys & Girls Club of America and on the Board of Directors of Harley-Davidson, Inc. © Phi Delta Theta Fraternity "Become the Greatest Version of Yourself" All Rights Reserved. Under his leadership, he successfully repositioned Taco Bell as a lifestyle brand and successfully launched numerous product initiatives, including the new breakfast daypart, the fastest growing daypart in the industry. Chipotle always had an air of arrogance when times were good, that's not a good message to be communicating. Chipotle investors should be encouraged by this first move. Receive full access to our market insights, commentary, newsletters, breaking news alerts, and more. About 10 days into officially being CEO of Chipotle 

Watch below for our segment explaining this op-ed. Crumpacker, chief architect of Chipotle's failed efforts to turn itself around after several E.Coli outbreaks, had been employed at the company since Jan. 2009. As CEO of Chipotle Mexican Grill, Brian Niccol is responsible for driving the overall brand strategy and performance of over 2,400 restaurants in North America and Europe. Under his leadership, he successfully repositioned Taco Bell as a lifestyle brand and successfully launched numerous product initiatives, including the new breakfast daypart, the fastest growing daypart in the industry.

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